39The pages of psychotherapy and criminology reports are rich with illustrations of how men first come into contact with crime, they abhor it. If they remain in contact with crime for a time, they become accustomed to it, and endure it. If they remain in contact with it long enough, they finally embrace it, and become influenced by it.
The same psychological mechanism fuels the best efforts and highest achievements. The subconscious mind, (the chemical laboratory in which all thought impulses are combined, and made ready for translation into physical reality), makes no distinction between constructive and destructive thought impulses. It works with the material we feed it with. The subconscious mind will translate into reality a thought driven by fear just as readily as it will translate into reality a thought driven by faith.
Faith is a state of mind which may be induced or created by affirmation or repeated instructions to the subconscious mind through the principles of auto-suggestion. All impulses of thought have a tendency to clothe themselves in their physical equivalent. In the business space to build awareness about that is fundamentally important, as leaders need to create a vision and to wrap it up with positive energy and power to provoke respective actions, and to communicate it again and again to the audience to ignite faith, excitement, and strength. Such determination and self-confidence render such actions, choices and behaviors so to create circumstances to make that vision, that promise of success, pride and playing big, become true. As a person you need to be able to see and embrace the certainty that one day you'll get there. As a leader your task is bigger – you need to make your team understand, believe and hold dear this faith that signals the ultimate goal, no matter if this is to become the best sales team in the region or develop the next top notch software app. Faith that make people play like winners, act like winners and, at the end of the day, be winners.
The new leader has the power to take people to the space of radiating possibilities, says Ben Zander, and transmit the dominating positive thoughts, faith and self-confidence to encourage commitment which recognizes no such word as impossible, and accepts no such reality as failure.
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